Point of sale (POS), a critical piece of a point of purchase, refers to the place where a customer executes the payment for goods or services and where sales taxes may become payable. It can be in a physical store, where POS terminals and systems are used to process card payments or a virtual sales point such as a computer or mobile electronic device.
Points of sale (POS) are an important focus for marketers because consumers tend to make purchasing decisions on high-margin products or services at these strategic locations.
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